Who We Are

Industry-Leading Expertise in 340B & Healthcare Strategy

Holly Russo

Holly Russo, President and CEO of NextLevel 340B Advisors, leverages years of healthcare leadership to drive compliance strategy, integrating data analytics to optimize 340B program operations. Her expertise spans:

  • Regulatory compliance & strategic optimization

  • Stakeholder integration & referral prescription capture

  • Medicaid state policies & cash card programs

  • Patient assistance programs & telehealth expansion

  • Third-party administrator (TPA) selection & implementation


Beyond her leadership role, Holly serves on multiple boards,  and is a published author and national speaker. Her extensive career includes roles as Chief Nursing Officer for Sentry Data Systems, VP of Hospitals at CaptureRx, 340B Consultant for McKesson, President at PatientCraft, LLC, and 340B Senior Director, and Strategic Account Executive at Maxor Pharmacy Management Services.


Holly holds:

  • Associate Degree in Nursing (Palm Beach State College)

  • Bachelor of Science in Management & Organizational Leadership (Palm Beach Atlantic University)

  • Master’s Degree in Nursing (Education Emphasis) (University of Phoenix)

  • Master’s Degree in Evaluative Clinical Sciences (Dartmouth College)

  • 340B ACE (Apexus)


She maintains an active nursing license and continues to lead advancements in healthcare policy, 340B optimization, and industry-wide compliance initiatives.

What is NextLevel 340B Advisors?

Decades of Healthcare Experience Leading 340B Expertise Trusted Industry Guidance

NextLevel 340B Advisors is a team of seasoned professionals with extensive experience across the healthcare landscape, including covered entities, third-party administrators (TPAs), health centers, hospitals, and consulting firms.

We specialize in compliance, strategy, and optimization, leveraging years of combined industry knowledge to provide tailored solutions that help organizations navigate the complexities of the 340B program with confidence.

With a vendor-neutral approach and a commitment to data-driven execution, we empower healthcare organizations to maximize efficiency, ensure compliance, and enhance program outcomes.